Why isn't India able to produce electronic products like the mobile phone, laptops, gadgets, etc.?
为什么印度造不出手机、笔记本等电子产品?
quora评论翻译:
Aditya Pappula
Aditya Pappula, Thinker, Reader, IITian, Coder, Writer, Salsa Dancer and a pretty good bluff...India is not incapable of producing electronic gadgets... We have had many big players like Onida and BPL. However, the advent of foreign brands such as Samsung, Nokia and LG knocked them out of the competition.
印度没有能力生产电子产品。我们本来有诸如Onida 和 BPL等本地厂商的,然而三星、诺基亚和LG等外国品牌的到来,将他们挤出了市场。
The main difference between these companies and Indian companies?? They could manage to make huge investments in R&D and reduce the manufacturing costs of the products. This, added by the Japanese strategy to minimise the profits and conquer the market, meant that good quality gadgets were available in the market for very less prices.
外国公司和印度公司的主要区别是什么?
外国公司大力投资研发,减少生产成品。
日本人的战略是薄利多销,占领市场,让人们看到只要花很少的钱就能买到质量很好的产品。
However, this was not the only factor that made their advent successful. They also spent huge amounts of money on advertising! I know this sounds crazy but let me give an example of how far they go to promote their products. This is a recent campaign launched by Samsung for their Galaxy range (galaxy s5 and the gear)
这并非是外国公司成功的唯一因素。他们还投入巨资进行宣传!
听起来也许感觉疯狂,让我举个他们如何宣传产品的例子吧。
以下是三星为宣传Galaxy系列产品而举行的宣传活动
That's right! They roped in top footballers such as Ronaldo, Messi and Rooney and created a huge campaign allover the world!
As a result, they were able to create a brand! This is also the main reason Apple is able to sell their products at huge prices!没错!他们找来了罗纳尔多、梅西和鲁尼等足球明星,为他们在全世界宣传!
这么一来,他们的品牌形象就建立起来了!
苹果也是这样做的,这是苹果能卖高价的原因。
来源:三泰虎 http://www.santaihu.com/46014.html
However, things have been changing lately, thanks to the advent of Indian companies such as Micromax and Xolo! They are following a similar strategy, making even cheaper products and ro in famous ambassadors and are on their way to become global brands.
然而,最近形势在变。多亏了 Micromax和Xolo等印度公司,他们也采取类似的策略,而且造出更便宜的产品,也拉来了著名的形象大使,为他们打造全球品牌。
An example? Micromax's global ambassador is none other than the Wolverine!!! :D
So, I believe India is going to face a steady rise in contributing to the electronic world :)
比如Micromax的全球品牌大使是Wolverine
所以,我觉得印度未来对电子产品行业的贡献会稳步增加的。
Karthik Kannan, A Lazy Bibliophile.
India imports most of the electronic components and they are only assembled here. So the production cost accrued is high. If India is to produce electronic products such as laptops,mobiles on its own,It should have indigenous semiconductor industries instead of importing the chips and materials at high cost,as it is done now. So for this to happen, a conducive environment should be created to incentivize companies to invest here,but this is yet to happen. Apart from this there are many other challenges.However India Inc. is pressing our government on promoting the semiconductor industries in India.
印度的电子零件大多数是进口的,然后在本地组装。
生产成本当然居高不下。
印度想要自主生产诸如笔记本、手机等电子产品,就应该建立本土的半导体业,而不是像现在一样一味地高价进口芯片。
为此, 就应该建立激励公司投资该行业的措施和环境。
除此之外,还有其他许多挑战。
印度公司正在逼政府推动国内半导体业的发展。