日产汽车正在为生存而战，在中美市场举步维艰

Nissan Is Fighting To Survive But Its Future Looks Grim

日产汽车正在为生存而战，但未来看起来很严峻

Nissan’s pending merger talks with its archrival Honda may give be its best shot at surviving. The third largest Japanese automaker by volume is struggling in multiple regions around the world, including the US and China. Cheaper, fresher alternatives are pushing it out of develo markets, while US dealerships day they are plagued with stale product and troubles around service and counterproductive sales incentives. Merging with Honda would create the third largest automaker in the world and give the combined company US market share comparable to Toyota and the Hyundai Motor Group.

日产与其主要竞争对手本田正在进行的合并谈判，可能是其延续生存的最佳机会。这家日本销量第三大的汽车制造商在包括美国和中国在内的全球多个地区都举步维艰。更便宜、更新的替代品正将其挤出发展中市场，而美国经销商则表示，他们受到无创新产品、服务问题和适得其反的销售激励措施等的困扰。与本田合并将成为全球第三大汽车制造商，合并后的公司在美国的市场份额与丰田和现代汽车集团相当。

以下是外国网友的评论：

It’s nice to hear that the CEO and executives of Nissan are taking a 50% pay cut. You’d rarely see that in a U.S. based company.

听说日产汽车的首席执行官和高管们要减薪50%，真是太好了。这种情况在美国公司很少见。

DieselDucy

Nissan's CVT. That is what killed them.

日产的无级变速箱就是他们的死穴。

alanskolweck7047

Blaming China is a sorry excuse.

指责中国，是一个蹩脚的借口。

steveperyer4850

Nissan once built quality as good as Toyota, but somewhere it changed, especially when Renault got there hands on it. The transmission CVT was a bad thing and really pushed them in the red.

日产曾经生产的汽车，质量和丰田一样好，但现在发生了变化，尤其是在雷诺接手后。变速器CVT很糟糕，真的让他们陷入了困境。

xaoka

Dear Nissan, please don't infect Honda with your crappiness!

亲爱的日产，请不要用你的垃圾感染本田！

kwally6151

Dang. I really thought the "Build cheap, sell it for more" model would really pay off for them.

见鬼。我真的认为“廉价建造，高价出售”的模式会给他们带来回报。

GuyonthePhone

The answer to the question posed by almost every one of these videos is "They chose to start building junk." That's all. That is the explanation.

“他们选择开始建造垃圾。”，这就解释了原因。

sn350channel

Not only Nissan. I think a lot of other car brands are going to disappear.

不仅是日产。我认为许多其他汽车品牌也会消失。

michaelhoard9548

It's no big secret that the CVT is just absolute garbage. My sister for some strange reason and against my advice bought a brand new 2024 Nissan Sentra and within 6 months had to lemon law it because it had already had the sway bars, bushings, and three sets of motor mounts replaced.

CVT完全是垃圾，这已经不是什么大秘密了。我妹妹出于一些奇怪的原因，不听我的劝告，买了一辆全新的2024日产森特拉，不到6个月就不得不对它进行柠檬法（一种保护消费者权益的法律，针对购买的新车在保修期内出现重大缺陷或故障无法修复的情况，要求制造商或销售商退款或更换车辆）处理，因为已经换了稳定杆、轴套和三套马达支架。

Shawnjohson1608

Mazda is proof that if you sell a good product at a reasonable price, you can turn around a company.

马自达证明，如果以合理的价格销售好产品，是可以扭转公司的颓势的。

kineticstar

It's sad to see the Z and Skyline will never be seen again.

以后再也看不到Z和天际线了，我很难过。

MrTmenzo

How the heck is Mitsubishi car sector still alive even worse than nissan

三菱汽怎么还活着，它甚至比日产还糟糕

cellpat7392

The CVT's turned me off to Nissan. Straight out true.

无级变速器让我对日产失去兴趣

ZakiSalem-zh5gr

The rough economy is hitting all auto makers, and the least reliable (greedy) ones are affected the most.

不景气的经济打击了所有的汽车制造商，最不可靠（最贪婪的）的受影响最大。

ChristopherBasham-r4h

I'm glad my Nissan has the manual transmission. Never a problem.

好在我的日产是手动变速器，没毛病。

christianknight7120

Hard to believe that the switch to CVT basically tanked their reputation and trust from their costumers

很难相信切换到CVT损害了他们的声誉和客户的信任

Ciilow24

Surprisingly, they price the vehicles very expensive even though they’re not doing good. At least you should be smart with your pricing and undercut the competition

令人惊讶的是，他们给这些车定了非常贵的价格，尽管它们的性能并不好。至少应该在定价上聪明一点，以低价打败竞争对手

42069SWAG

One sad thing about their electric cars is they had a huge lead with the

Nissan Leaf but did zero meaningful updates to the car. Even today in 2025, they have it available with the extremely outdated and rarely used CHAdeMO plug.

遗憾的是，他们的电动汽车曾经遥遥领先，日产Leaf没有任何有意义的更新。即使在2025年的今天，他们仍然使用极其过时且很少使用的CHAdeMO插件。

legoguyver7459

When the idiots thought it was smart to jack up the price of the Z by $20,000.

那些白痴认为把Z的价格提高2万美元是很聪明的做法

DonJulio4649

It’s tough times for new car sales. No one is willing to spend 40-50k for an average car that’s full of electronics that’s going to break. Trucks are in 60-100k range. Unreal.

新车销售现在很艰难。没有人愿意花4 -5万美元买一辆普通的汽车，里面全是会坏掉的电子设备。卡车在6万-10万美元的范围内，不现实。

davidyun7879

This potential Honda merger really sounds like the Hyundai-Kia merger back in the day. Never thought this would happen to Japanese automaker.

与本田合并听起来就像当年现代-起亚的合并。从来没想过这种事会发生在日本汽车制造商身上。

UC160

I remember years ago when everyone was complaining about Nissan transmissions. How did they not see this coming?

我记得几年前，每个人都在抱怨日产的变速器。他们怎么就没料到呢？

herjitpannu2282

Nissan problem is its CVT. It failed to resolve it CVT and transmission issues.

日产的问题是它的CVT。它没能解决CVT和变速器的问题。

SomeoneFromBeiing

Legacy automakers have tried almost everything to survive-- cost-cutting, tariffs, trade wars, etc. But they should have really tried another, which is to make better cars.

传统汽车制造商为了生存几乎用尽了一切办法——削减成本、征收关税、打贸易战等等。但他们真的应该尝试另一条路了，那就是制造更好的汽车。

SatongiFilms

Nissan has cars that been 12, 15 years in production, largely unchanged... that should tell you everything. They are stubborn and don't innovate for over a decade now, this is not surprising.

日产生产了12、15年的汽车，基本上没有变化……这应该能解释一切。他们很固执，十多年来没有创新，现在的结果并不奇怪。

Epistemologics

I’m so glad I quit my job in Nissan sales a couple months ago. It was rough. No one was making a living

我很高兴几个月前辞去了日产汽车销售部的工作。很艰难，没有人能维持生计

frostman9661

Just bought a 2024 Pathfinder. Personally love it, but worried that the warranty lasts as long as the company...

刚买了一辆2024款的探路者。个人很喜欢，但担心保修期和公司一样短命……

Jude-t6y

Actually, their future looks better than the future of Stellantis. LOL! By late fall 2025, Stellantis will go belly up.

事实上，他们的未来看起来比斯特兰提斯的未来要好。到2025年深秋，斯特兰提斯将破产。

l.z.1283

They trashed their brand, especially Infiniti, by not selecting their customers

他们糟蹋了自己的品牌，尤其是英菲尼迪，他们没有选择自己的客户

mss627

The first company that starts producing small, reliable, fuel efficient vehicles at reasonable prices (say under 20K) will absolutely dominate the automobile industry. I don't understand why manufacturers haven't figured this out yet.

第一家开始以合理的价格（比如低于2万美元）生产小型、可靠、节能汽车的公司将绝对主宰汽车行业。我不明白为什么制造商还没有想明白这个问题。

larryhouse3776

Their flagship car is like 15 years old with only minor updates.

他们的旗舰车已经有15年的历史了，只有很少的更新。

midengineZ06

Pretty sure the Japanese Government encouraged this talks between Honda/Nissan/Mitsubishi. The Japanese Government has a history of encouragement of merger over a foreign company owning a Legacy Company such as Nissan or Mitsubishi

日本政府肯定鼓励本田、日产和三菱之间的谈判。日本政府历来鼓励日产或三菱等与外国公司进行合并

Shadowx157

In America, The scummy CEO for-hire would bankrupt the company take the profits and dip, Good on Nissan actually trying

在美国，卑鄙的首席执行官会让公司破产，拿走利润，然后走下坡路，日产真的在尝试挽救

chrislim7976

There's no way Honda voluntarily agreed to this.

本田不可能自愿同意的。